Unme Jean Branding Web 2.0 Essay Example

Unme Jean Branding Web 2.0 Essay Case: UnME Jeans: Branding Web 2. 0 Solution #1 I think Margaret Foley is not spending enough on internet marketing as per her current media plan. According to Exhibit 1, UnME has projected the highest media budget is slotted for Television and the lowest for online banner and search marketing. I think that UnME should increase their expenditure for Online marketing due the emergence of Web 2. 0 that has attracted a lot curiosity among marketers and the users. I suggest that Ms. Foley reduce her advertising budget for newspaper by at least 10% and reduce budget allocated to television and radio by a small margin. The target market for UnME is teenage girls who are social, taste leaders in their communities and valued brand for their unique features. This audience was showing a clear shift from traditional media channels to Web 2. 0. The reasons being: Lack of control over the information they acquire on television, newspapers and radio. Overwhelmed by advertisers and cluttering of ads on the mediums. Emergence of new technology in hardware and software gave consumers more control over the type of ads they want to see and the content they wish to engage in. For UnME, the advantages of allocating a higher percentage of the budget on online marketing are: Appropriate audiences for the company can now be targeted with more accuracy and with increased efficiency. Since teenage girls would be part of social media communities and use the internet to obtain their choice of information, advertisers would easily locate them and display their ads on such virtual places. We will write a custom essay sample on Unme Jean Branding Web 2.0 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unme Jean Branding Web 2.0 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unme Jean Branding Web 2.0 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Free Essays on The Separation Of Church And State In The European Union

Separation of Church and State in the European Union The European Union, the intergovernmental organization between 25 European nations, faces many challenges concerning where it will go, how it will develop, and how and when it will expand. As its work continues and further develops, the Member States take many steps to be more united and uniform. Such developments are the birth of the Euro as the EU‘s monetary unit and the abolition of borders between the Member States except the United Kingdom. The writing of the EU Constitution is another development. However, this one has raised much controversy over one issue: the omission of religious reference in the Constitution. This issue raises many questions, and one of them is whether the EU should seek standard policy regarding the state-church relationships of the Member States. Perhaps a coherent way to look at and discuss this question is by comparing the EU to another union, such as the United States. The difference between their structures and developments can point out how the EU should behave about the separation of church and state. The US, being a federation, believes that constitutionally, the church and state should be separated. This policy helps the US function as a successful body, under the principles it has set. However, unlike the US, the EU does not need to find a uniform way in dealing with the church-government relationships in order to function as a successful body, since the EU has no central gover nment and is not an organization which interferes with the strictly internal policies of the Member States. The US developed in such a way that a uniform in church-state relationships is needed. Ever since the colonial period, there was an established religion in some of the colonies. For instance, New England had a Puritan domination, and the Colony of Virginia had the Anglican Church as official religion. However, with the Revolutionary War, these ... Free Essays on The Separation Of Church And State In The European Union Free Essays on The Separation Of Church And State In The European Union Separation of Church and State in the European Union The European Union, the intergovernmental organization between 25 European nations, faces many challenges concerning where it will go, how it will develop, and how and when it will expand. As its work continues and further develops, the Member States take many steps to be more united and uniform. Such developments are the birth of the Euro as the EU‘s monetary unit and the abolition of borders between the Member States except the United Kingdom. The writing of the EU Constitution is another development. However, this one has raised much controversy over one issue: the omission of religious reference in the Constitution. This issue raises many questions, and one of them is whether the EU should seek standard policy regarding the state-church relationships of the Member States. Perhaps a coherent way to look at and discuss this question is by comparing the EU to another union, such as the United States. The difference between their structures and developments can point out how the EU should behave about the separation of church and state. The US, being a federation, believes that constitutionally, the church and state should be separated. This policy helps the US function as a successful body, under the principles it has set. However, unlike the US, the EU does not need to find a uniform way in dealing with the church-government relationships in order to function as a successful body, since the EU has no central gover nment and is not an organization which interferes with the strictly internal policies of the Member States. The US developed in such a way that a uniform in church-state relationships is needed. Ever since the colonial period, there was an established religion in some of the colonies. For instance, New England had a Puritan domination, and the Colony of Virginia had the Anglican Church as official religion. However, with the Revolutionary War, these ...